Plants & Flowers Foundation Holland is dedicated to the international promotion and communication of flowers and plants. We help people discover the power of flowers and plants – how they contribute to a sense of well-being, calm and energy. Plants create a pleasant living environment, while flowers bring joy and a smile to your face.
The wonderful things plants and flowers do
We inspire and inform by telling stories from within the industry – celebrating the beauty of the products and the passion of the people who grow them with care. Through these stories, we bring consumers closer to the world of flowers and plants, revealing the beauty, meaning and power that greenery holds.
We also carry out ongoing consumer research, share knowledge and insights, and support growers and traders in applying them. Together, we build a strong and positive image of the sector – both nationally and internationally.